Friday, December 16, 2011
Semester Reflection
I truly have learned a lot this semester, more than I thought there was even to learn about Graphic Design. I came into this class thinking that by the end I might just be able to become adept at Photoshop and Illustrator, and that might help me for other classes. But I was quite pleasantly suprised to actually (at least I think) significantly progress in my skills in them. My favorite thing to learn, though, are the theories and principles of design. I love to find out how the juxtaposition of two colors can completely change the meaning and feeling of a design. I think this stems from my enjoyment of writing music; Design and music are somewhat intertwined in that way, even if you have the skill, if you do not know the theories to really evoke the emotion or thought that you want to, be it excitement by using complementary colors in a propaganda poster, or dwelling on a melancholy feeling by changing to a C6 chord and slowing down in a fast song in the key of F, you are not left with a truly meaningful or effective creation. That is what i would like to learn more about next semester, the principles that you can apply to a design to augment its effectiveness.
Review Week 17
Yes. I thought how serifs were originated was pretty cool, never thought they just kind of came about like that. Also, even though I already knew that there were different kinds of serifs, I did not think hat thye were so structurally classified, I just thought that they were just designed to look good. Cool article
Friday, December 2, 2011
"Review Week 16"
Of the seven classifications, which classification(s) would best work as body type? Why?
I believe Sans Serif would work best as a body type. This is because it is the most basic, as it has no embellishments like serifs, and would be the easiest to read for extended times
I believe Sans Serif would work best as a body type. This is because it is the most basic, as it has no embellishments like serifs, and would be the easiest to read for extended times
Identify the lowercase characters that have ascenders?
i, f, h,k, l, b
Identify the lowercase characters that have descenders?
q,y,p,g,j,
Slab Serif. Process of elimination/ its thick flat serifs.
Script. very flowy with loops and lots of curves, looks like cursive hand writing
Decorative. The sketching look makes it themed.
Sans Serif. It has 0 serifs
Blackletter. very ornamental with varying thick and thin strokes
Old Style. While this is like others in the way that it has low contrast between thick and thin strokes, its angled and wedged serifs gave it away big time for sure.
Wednesday, November 30, 2011
Podcast #5 Typography
Define typography?
art of express ideas through the selection of appropriate typefaces
Where did the word "typography" originate from?
form and writing
What does typography involve?
creating and modifying type using a variety of illustration techniques
What is a typeface?
distinctive designs of visual symbols
What is another term for typeface?
fonts
What is a character?
individual symbols that make up a typeface
What is type style?
modifications in a typeface that create design variety while maintaining the visual style of the typeface
What does type style "create" within a design?
design variety
What is the waist line and what does it indicate?
imaginary line drawn at the middle of the characters, where lower case letters stop
What is a base line and what does it indicate?
imaginary line drawn at the bottom of the characters, where all symbols sit
What is an ascender?
the part of the character that extends above the waist line
What is a descender?the part of the character that extends below the waist line
Describe a serif?
smaller line used to finish off a main stroke of a letter
How can the size of the typeface be identified?
point size, from the top of the ascender to the bottom of the descender
What is a point?
the vertical measurement used to identify the size of a typeface.
How many points are in an inch?
72
What is a pica and how many are in an inch?
1
How many points are in a pica?
6
What is body type and where can it be found?
type sizes that range from 4-12 points. Found in places where a lot of text is to be read
What is the key to selecting appropriate typefaces to be used as body type?
readability is key
What is display type and how is it used?
sizes above a 12, used to draw attention to a message
What is reverse type and when would it be used?
white type on a solid black or dark background. display type is necessary
What is a typeface classification?
basic system for classifying typefaces that was devised in the 19th century
When was Blackletter invented and how was it used?
earliest typeface, used in the mid 1400s with the printing press
Describer the characteristics of a Blackletter typeface?
very ornamental with varying thick and thin strokes
When was Old Style invneted and what was is based on?
Made in the 16th century based on ancient roman inscriptions
Describe the characteristics of an Old Style typeface?
wedge shapes and angled serifs, with low contrast in thick and thin strokes
When were formal scripts developed?
17th and 18th century
When were casual scripts developed?
20th century
Describe the characteristics of a Script typeface?based on forms made with flexible writing tools, like brushes, reminiscent of handwriting
When was Modern typefaces developed and why?
the late 18th century as a radical break from traditional typography
Describe the characteristics of a Modern typeface?
sharp contrast between thick and thin lines, flat and thin serifs
How early can Sans Serif typefaces be found? What happened?
early as the fifth century, but the Italian renaissance's return to old style made it obsolete
When did they become popular?
in the 1920s
What does "sans serif" mean?
without serifs
Describe the characteristics of a Sans Serif typeface?
no serifs and very monotone, no variation in thickness and thinness
When was Slab Serif developed and why?
in the 19th century for advertising
Describe the characteristics of a Slab Serif typeface?
uniform line weight, but with thick square serifs
Describe Decorative typefaces?
most distinctive designs, with a specific purpose or theme
Why were they developed?
for these specific themes that no other typeface fit
What are they best used for?
larger point sizes, or display type
art of express ideas through the selection of appropriate typefaces
Where did the word "typography" originate from?
form and writing
What does typography involve?
creating and modifying type using a variety of illustration techniques
What is a typeface?
distinctive designs of visual symbols
What is another term for typeface?
fonts
What is a character?
individual symbols that make up a typeface
What is type style?
modifications in a typeface that create design variety while maintaining the visual style of the typeface
What does type style "create" within a design?
design variety
What is the waist line and what does it indicate?
imaginary line drawn at the middle of the characters, where lower case letters stop
What is a base line and what does it indicate?
imaginary line drawn at the bottom of the characters, where all symbols sit
What is an ascender?
the part of the character that extends above the waist line
What is a descender?the part of the character that extends below the waist line
Describe a serif?
smaller line used to finish off a main stroke of a letter
How can the size of the typeface be identified?
point size, from the top of the ascender to the bottom of the descender
What is a point?
the vertical measurement used to identify the size of a typeface.
How many points are in an inch?
72
What is a pica and how many are in an inch?
1
How many points are in a pica?
6
What is body type and where can it be found?
type sizes that range from 4-12 points. Found in places where a lot of text is to be read
What is the key to selecting appropriate typefaces to be used as body type?
readability is key
What is display type and how is it used?
sizes above a 12, used to draw attention to a message
What is reverse type and when would it be used?
white type on a solid black or dark background. display type is necessary
What is a typeface classification?
basic system for classifying typefaces that was devised in the 19th century
When was Blackletter invented and how was it used?
earliest typeface, used in the mid 1400s with the printing press
Describer the characteristics of a Blackletter typeface?
very ornamental with varying thick and thin strokes
When was Old Style invneted and what was is based on?
Made in the 16th century based on ancient roman inscriptions
Describe the characteristics of an Old Style typeface?
wedge shapes and angled serifs, with low contrast in thick and thin strokes
When were formal scripts developed?
17th and 18th century
When were casual scripts developed?
20th century
Describe the characteristics of a Script typeface?based on forms made with flexible writing tools, like brushes, reminiscent of handwriting
When was Modern typefaces developed and why?
the late 18th century as a radical break from traditional typography
Describe the characteristics of a Modern typeface?
sharp contrast between thick and thin lines, flat and thin serifs
How early can Sans Serif typefaces be found? What happened?
early as the fifth century, but the Italian renaissance's return to old style made it obsolete
When did they become popular?
in the 1920s
What does "sans serif" mean?
without serifs
Describe the characteristics of a Sans Serif typeface?
no serifs and very monotone, no variation in thickness and thinness
When was Slab Serif developed and why?
in the 19th century for advertising
Describe the characteristics of a Slab Serif typeface?
uniform line weight, but with thick square serifs
Describe Decorative typefaces?
most distinctive designs, with a specific purpose or theme
Why were they developed?
for these specific themes that no other typeface fit
What are they best used for?
larger point sizes, or display type
Monday, November 28, 2011
Review Week 13.... spoooookkkkyyyyyy
repetitionrepetitionrepetitionrepetition
The repetition used in this image is pretty self explanitory. The architect just repeated the same archway over and over in a single file line down a hall.
BalancE
Balance in this design is used to create a sense of order, as it is symmetrical, formal, balance. This is accomplished by having the same weight, or amount of actual images, on either side of the vertical axis.
scale
Scale is the relative size of elements in comparison to each other, and the human body is most often used. This Dali piece does just that. If the human had not been there, one may have thought that it were just a regular sized horse and elephant with spider legs. The human, though is there, not only as a symbol, but to show the actual enormity of the other elements in the design
emPHasis
Emphasis is used in this design primarily through the lines of the moonlight dragging the eyes of the viewer to the eye of the subject of the picture.
UNITY
Figure
RhYtHm
contrast
What two colors are used to create the mask?
Black and white
Describe the process of using a layer mask?
First, click the button, then make sure you have the mask selected, then color whatever you want masked black with the brush tool, then if you mess up recolor what you don't want masked white, then sit back and enjoy your mask.
Friday, November 18, 2011
Stephen Kroninger
What kind of art/design does he produce?He creates art by cutting up pictures often from magazines and creates people.
In what publications/media studios has his work been featured?
Time, Newsweek, The New Yorker and the New York Times among others across the world. He has also illustrated children's books and his work has been used on Nickelodeon and HBO.
In what publications/media studios has his work been featured?
Time, Newsweek, The New Yorker and the New York Times among others across the world. He has also illustrated children's books and his work has been used on Nickelodeon and HBO.
This piece was published in the New York Times. He seems to use elements and principles like contrasts, with his whites and blacks, and emphasis, with the lines of the arm and the brush bringing out the art board, though it is small.
This was published in the New York Times. Kroninger utilizes mainly emphasis, exagerating the size of the nose and Mr. Allen's trademark glasses, to make the picture s a whole more recognizable.
Review Week 14
1. Maryland Institute College of Art
2. Baltimore, Maryland
3. Graphic Design, Interaction design and art, Multimedia
1. Savannah College of Art and Design
2. Savannah, Georgia
3. Commercial/Advertising Art, Fashion Design, Game and Interactive Media Design, Graphic Design, Printmaking, Digital Communications/Multimedia
1. Rhode Island School of Design
2. Providence, Rhode Island
3. Fashion Design, Graphic Design, Printmaking
1. Otis College of Art and Design
2. Los Angeles, California
3. Fashion Design, Graphic Design, Multimedia
1. Pratt Institute
2. Brooklyn, New York
3. Digital Arts, Fashion Design, Graphic Design, Multimedia
2. Baltimore, Maryland
3. Graphic Design, Interaction design and art, Multimedia
| 4. SAT Critical Reading: | 530 - 670 | |
|---|---|---|
| SAT Math: | 500 - 620 | |
| SAT Writing: | 520 - 650 |
1. Savannah College of Art and Design
2. Savannah, Georgia
3. Commercial/Advertising Art, Fashion Design, Game and Interactive Media Design, Graphic Design, Printmaking, Digital Communications/Multimedia
| 4. SAT Critical Reading: | 490 - 610 | |
|---|---|---|
| SAT Math: | 470 - 580 | |
| SAT Writing: | 470 - 590 | |
| ACT Composite: | 20 - 26 |
1. Rhode Island School of Design
2. Providence, Rhode Island
3. Fashion Design, Graphic Design, Printmaking
| 4. SAT Critical Reading: | 540 - 680 | |
|---|---|---|
| SAT Math: | 590 - 690 | |
| SAT Writing: | 560 - 680 | |
| ACT Composite: | 22 - 29 |
1. Otis College of Art and Design
2. Los Angeles, California
3. Fashion Design, Graphic Design, Multimedia
| 4. SAT Critical Reading: | 460 - 570 | |
|---|---|---|
| SAT Math: | 460 - 620 | |
| ACT Composite: | 19 - 23 |
1. Pratt Institute
2. Brooklyn, New York
3. Digital Arts, Fashion Design, Graphic Design, Multimedia
| 4. SAT Critical Reading: | 510 - 620 | |
|---|---|---|
| SAT Math: | 520 - 650 | |
| SAT Writing: | 500 - 630 | |
| ACT Composite: | 23 - 29 |
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1. What is a portfolio?
A portfolio is a collection of all the works that you have completed
A portfolio is a collection of all the works that you have completed
2. What is the importance of a portfolio?
Portfolios are important because you can send them to colleges or job prospects to show them how good you are at what you do.
Wednesday, November 2, 2011
Podcast 4: Principles of Design
Define principles of design?
concepts used to arrange structural elements of design
What do the principles of design affect?
they affect the message that is sent
What is the principle of repetition?
repeating some aspect of a design throughout the work
Describe ways that the principle of repetition helps the composition/audience?
it controls the readers eye and helps keep their attention on the piece
What are ways that you can incorporate repetition into your designs?
bold font, thick line, certain bullet, color design element, particular format, spatial relationships
What should you avoid when working with repetition?
you can't repeat so much that it is annoying or overwhelming
What is the principle of proportion/scale?
relative size and scale of the various elements in a design
What is the most universal standard of measure when judging size?
the human body
How can the principle of proportion/scale be used as an attention getter?
unusual or unexpected scale is a real good one for doing that
What is the principle of balance?
the overall distribution of heavy and light elements on a page
Which kinds of elements/shapes visually weigh heavier/greater?
irregularo shapes
What is another name for symmetrical balance?
formal balance
Define symmetrical balance?
the weight of a design is evenly distributed about either a vertical or horizontal axis
What is another name for asymmetrical balance?
informal balance
Define asymmetrical balance?
when the weight of a design is NOT balanced AROUND an ais.
What is the principle of emphasis?
stressing a particular area for focus instead of a maze of details of equal importance
What happens to a design that has no focus?
nothing stands out, boooooorrrrriiinnnnnggggngngng
What is a focal point and how is it created?
you have to make one area dominant while making all other areas contributing or subordinate
How many components of a composition can be a focal point?
there can be only one!!
What ways can emphasis be created in a design?
sudden change in direction size shape texture color tone or line
What is the principle of unity?
its the wholeness of a compostion
What three ways can unity be obtained?
1. put objects close together for sure
2. or you could probably make things closer
3. and last and also not very much so the leastest, you can use lines that guide the eyes around a design
What is the principle of variety?
differences and diversity in work, makes things interesting
What ways can a designer add variety to a design?
by varying textures colors and shapes, and altering their tone contrast and intensity
Why is it important to find the right balance between unity and variety?
so that you are not boring or chaotic and so that you can achieve an effective design
What is figure?
what the eye differentiates as what it should look at
What is another name for figure?
positive space
What is ground?
the area surrounding the figure
What is another name for ground?
negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
It will depend on the relationships betwixt the elements. It means that the design will be abstract
Why must a designer consider the composition as a whole?
because rythym and unity are important to an effective design
What is the principle of rhythm?
using common elements throughout the work to guide readers
How is rhythm achieved?
using similar elements in effective patterns
What three ways can rhythm occur in a design?
1.intervals between elements are the same
2.a more organic sense of movement
3.a sequence of shapes across the space-time continuum
How does rhythm help a composition/design?
it helps deliver effective message by guiding the readers eyes
What is the principle of contrast?
occurs when related elements are different
How can contrast help a design?
draw the viewers eyes in and helps guide
What is wrong with having too much or too little contrast in a design?
too much= muy confusing too little= boring
What is the key to working with contrast?
make sure the differences are obvious
What are some common ways of creating contrast?
sharp differences in size shape color tone texture direction etc.
concepts used to arrange structural elements of design
What do the principles of design affect?
they affect the message that is sent
What is the principle of repetition?
repeating some aspect of a design throughout the work
Describe ways that the principle of repetition helps the composition/audience?
it controls the readers eye and helps keep their attention on the piece
What are ways that you can incorporate repetition into your designs?
bold font, thick line, certain bullet, color design element, particular format, spatial relationships
What should you avoid when working with repetition?
you can't repeat so much that it is annoying or overwhelming
What is the principle of proportion/scale?
relative size and scale of the various elements in a design
What is the most universal standard of measure when judging size?
the human body
How can the principle of proportion/scale be used as an attention getter?
unusual or unexpected scale is a real good one for doing that
What is the principle of balance?
the overall distribution of heavy and light elements on a page
Which kinds of elements/shapes visually weigh heavier/greater?
irregularo shapes
What is another name for symmetrical balance?
formal balance
Define symmetrical balance?
the weight of a design is evenly distributed about either a vertical or horizontal axis
What is another name for asymmetrical balance?
informal balance
Define asymmetrical balance?
when the weight of a design is NOT balanced AROUND an ais.
What is the principle of emphasis?
stressing a particular area for focus instead of a maze of details of equal importance
What happens to a design that has no focus?
nothing stands out, boooooorrrrriiinnnnnggggngngng
What is a focal point and how is it created?
you have to make one area dominant while making all other areas contributing or subordinate
How many components of a composition can be a focal point?
there can be only one!!
What ways can emphasis be created in a design?
sudden change in direction size shape texture color tone or line
What is the principle of unity?
its the wholeness of a compostion
What three ways can unity be obtained?
1. put objects close together for sure
2. or you could probably make things closer
3. and last and also not very much so the leastest, you can use lines that guide the eyes around a design
What is the principle of variety?
differences and diversity in work, makes things interesting
What ways can a designer add variety to a design?
by varying textures colors and shapes, and altering their tone contrast and intensity
Why is it important to find the right balance between unity and variety?
so that you are not boring or chaotic and so that you can achieve an effective design
What is figure?
what the eye differentiates as what it should look at
What is another name for figure?
positive space
What is ground?
the area surrounding the figure
What is another name for ground?
negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
It will depend on the relationships betwixt the elements. It means that the design will be abstract
Why must a designer consider the composition as a whole?
because rythym and unity are important to an effective design
What is the principle of rhythm?
using common elements throughout the work to guide readers
How is rhythm achieved?
using similar elements in effective patterns
What three ways can rhythm occur in a design?
1.intervals between elements are the same
2.a more organic sense of movement
3.a sequence of shapes across the space-time continuum
How does rhythm help a composition/design?
it helps deliver effective message by guiding the readers eyes
What is the principle of contrast?
occurs when related elements are different
How can contrast help a design?
draw the viewers eyes in and helps guide
What is wrong with having too much or too little contrast in a design?
too much= muy confusing too little= boring
What is the key to working with contrast?
make sure the differences are obvious
What are some common ways of creating contrast?
sharp differences in size shape color tone texture direction etc.
Monday, October 24, 2011
ahhh yeahFriday, October 21, 2011
Andy Warhol
Within what art genre did Warhol work?
Andy Warhol was an artist in the "pop-art" genre
Andy Warhol was an artist in the "pop-art" genre
Define the genre?
Pop-art is a branch of fine art in which visuals from popular culture are used in abnormal context.
Pop-art is a branch of fine art in which visuals from popular culture are used in abnormal context.
During what years was he alive?
1928-987
Post 2 samples of his art. Answer the following questions for each piece.
Monochromatic
Complementary
Friday, October 14, 2011
Review upside down 6
Compare and contrast vector graphics and pixel images.
Vector graphics are digitally generated images that are created using lines shapes and curves, because of this they can be scaled indefinitely. Pixel images are made of many small colored boxes, and therefore lose quality when zoomed and distorted
What resolution is necessary to print raster images?
At least 300 DPI is needed
What resolution is necessary to display raster images on the internet?
Your gonna want to have like at least 72 dpi
Vector graphics are digitally generated images that are created using lines shapes and curves, because of this they can be scaled indefinitely. Pixel images are made of many small colored boxes, and therefore lose quality when zoomed and distorted
What resolution is necessary to print raster images?
At least 300 DPI is needed
What resolution is necessary to display raster images on the internet?
Your gonna want to have like at least 72 dpi
Wednesday, October 12, 2011
Podcast #2 Color Theory
The right use of color can do what?
Maximize productivity and minimize visual fatigue
Maximize productivity and minimize visual fatigue
Within the electromagnetic spectrum, which waves allow us to see color?
Light waves
Light waves
Describe white light?
White light is the light that is made up of all the other light waves combined
White light is the light that is made up of all the other light waves combined
How do we see color if objects "have no color of their own"?
The color we see are the light waves that are reflected off the objects.
The color we see are the light waves that are reflected off the objects.
What is a glass prism?
A glass prism is a small glass pyramid used to refract and seperate light waves
A glass prism is a small glass pyramid used to refract and seperate light waves
What seven colors result when white light is refracted through a prism?
Red orange yellow green orange blue and purple
Red orange yellow green orange blue and purple
Describe hue?
Hue is the shade of a specific color
Hue is the shade of a specific color
When does white light occur?
White light happens when all separate light waves converge in one, as newton proved
White light happens when all separate light waves converge in one, as newton proved
When does black light occur?
Black light is just the ultra violet light waves that we cannot see directly
Black light is just the ultra violet light waves that we cannot see directly
How color is perceived depends on what?
The spectrum of light that the object is reflecting as well as the context in which the light is seen
The spectrum of light that the object is reflecting as well as the context in which the light is seen
What is a color wheel?
A tool used by artists to easily select the colors they need
A tool used by artists to easily select the colors they need
What are primary colors? Name them?
Blue red and yellow, these are the three basic colors
Blue red and yellow, these are the three basic colors
What are secondary colors? Name them?
Green, purple, and orange, these are colors created by mixing two primary colors
Green, purple, and orange, these are colors created by mixing two primary colors
What are tertiary colors? Name them?
Tertiary colors are colors made by mixing a primary and secondary color, e.g. blue-green and red-orange.
Tertiary colors are colors made by mixing a primary and secondary color, e.g. blue-green and red-orange.
What are neutral colors? How can they be created?
Neuteral colors are all grays, they can be created by mixing many primary, secondary, and tertiary colors together
Neuteral colors are all grays, they can be created by mixing many primary, secondary, and tertiary colors together
How can a neutral color help a design?
Neuteral colors can tone down an intense color and give rest space
Neuteral colors can tone down an intense color and give rest space
What are complementary colors? Name them?
Colors are complementary if they are opposite hues. e.g. red and green or blue and orange
Colors are complementary if they are opposite hues. e.g. red and green or blue and orange
What is color value?
The lightness or darkness of a hue
The lightness or darkness of a hue
What is a shade?
A color with black added
A color with black added
What is a tint?
A color with white added
A color with white added
What is saturation/intensity?
The brightness of a color, most intense without any added white or black
The brightness of a color, most intense without any added white or black
What happens when you mix complementary colors together?
Creates a dull tone
Creates a dull tone
Describe color harmony?
A color scheme that is pleasing to the eye and creates a sense of order
A color scheme that is pleasing to the eye and creates a sense of order
What is a color scheme?
A color scheme is all the colors used in a design
A color scheme is all the colors used in a design
Describe a monochromatic color scheme?
Uses tints and shades of one color: elegance
Uses tints and shades of one color: elegance
Describe an analogous color scheme?
Uses three adjacent colors on the color wheel with one dominant color: Bright and cheery effect
Uses three adjacent colors on the color wheel with one dominant color: Bright and cheery effect
Describe a complementary color scheme?
Uses two colors opposite on the color wheel: draws a lot of attention
Uses two colors opposite on the color wheel: draws a lot of attention
Describe a split-complementary color scheme?
One dominant color and two colors adjacent to its complementary: draws attention but with less tension as a complementary color scheme
One dominant color and two colors adjacent to its complementary: draws attention but with less tension as a complementary color scheme
Describe a triadic color scheme?
Uses three equally spaced colors on the color wheel, creates balance
Uses three equally spaced colors on the color wheel, creates balance
What colors are considered to be warm colors?
yellow to violet
yellow to violet
Describe a warm color scheme?
Tend to be closer, doesn't overwhelm with eyecatching colors
Tend to be closer, doesn't overwhelm with eyecatching colors
What colors are considered to be cool colors?
Describe a cool color scheme?
Why is important to consider which colors are being used within a design?
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