A standardized, text only, visual representation of a company. It should be representative of the company.
What makes a good wordmark?
-Good wordmarks should be memorable. This can be achieved through emphasis and contrast.
-Simplicity. The least you can do to the company's name, while sufficiently conveying an appropriate image, the better it will be.
-Memorable
Photography Industry Trends:
-Depending on the type of photography the company is taking, their wordmarks seem to be either very modern, or very conservative
-All are very very simple though, almost no out of the box flourishes
Color research: use cool colors, photographers should be personal, and cool colors are welcoming
Inspiration
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| I like this one because it breaks the mold of having no visuals on a wordmark, the small flash is still simple, but very effective |
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| Ignoring the symbol on the left, this is a perfect example of a simple and modern wordmark, it also uses contrast perfectly |
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