The Creative Process

Definition- a series of steps repeated every time you design something

Why do we need this?

1. Improves consistency

2. Ability to plan and time your work

3. Raise quality of your work

4. Communicate more effectively and in a more professional manner

The Steps

1. Research- client, competition, audience

2. Brainstorm/ inspiration- be innovative. think of what describes your client.  Questions to ask:

                      What kind of message am I trying to communicate?

                      Who is my audience?

                      What am I trying to tell them?

                      What kind of visuals will work for my particular audience?

3. Sketch- get your ideas out of your head and onto paper

4. Execute- create your developed composition, try techniques and utilize principles

5. Critique & Revise- take a (literal) step back, look with an objective eye.  Get other objective eyes as weyull.