The Creative Process

Definition- a series of steps repeated every time you design something

Why do we need this?

1. Improves consistency

2. Ability to plan and time your work

3. Raise quality of your work

4. Communicate more effectively and in a more professional manner

The Steps

1. Research- client, competition, audience

2. Brainstorm/ inspiration- be innovative. think of what describes your client.  Questions to ask:

                      What kind of message am I trying to communicate?

                      Who is my audience?

                      What am I trying to tell them?

                      What kind of visuals will work for my particular audience?

3. Sketch- get your ideas out of your head and onto paper

4. Execute- create your developed composition, try techniques and utilize principles

5. Critique & Revise- take a (literal) step back, look with an objective eye.  Get other objective eyes as weyull. 

Composition Strat

Snapshot= a quick picture, often taken spontaneously, that captures a moment
photograph= an image taken with care and thought

Rule of Thirds- imaginary lines dividing your camera into thirds, both horizontally and vertically

• place important elements where these lines intersect
• place horizon line at the top or bottom horizontal divider
• fill up your frame for a close up image
• create leading lines of the composition to lead the viewer's eye through the photo

Point of view= change the way your subject is perceived by changing the camera position

• if you want an image to seem tall, compose so the shot is upward
• small shoot downward
• keep your background simple fool
• mood is affected by the background
• chaotic= bad bad bad
• original point of view adds interest