Friday, October 21, 2011

Andy Warhol

Within what art genre did Warhol work?
Andy Warhol was an artist in the "pop-art" genre

Define the genre?
Pop-art is a branch of fine art in which visuals from popular culture are used in abnormal context.

During what years was he alive?
1928-987

Post 2 samples of his art. Answer the following questions for each piece.
This Andy Warhol piece, "Mao," implements a complementary color scheme of red and green, with a pink background. I noticed that the boldness of the complementary color scheme is used only on Mao himself, and the background was given a softer color. This sends the message that Mao is the sole importance of this piece.


This classic Warhol print is called "Marilyn Monroe" for obvious resons.  He uses only a triadic color scheme, except for Ms. Marilyn's skin.  This is effective because it puts more focuse on her eyes, hair, and lips, what Warhol probably thought were her most important features.  I also noticed that he did not use basic shades of the colors he did choose.

Color Schemes

01.jpg.                                  
  Triadic                                                                             Analogous
02.jpg                                                                                       
                                                                                           

03.jpgMonochromatic


04.jpgComplementary

05.gif
Split complementary

Friday, October 14, 2011

Review upside down 6

Compare and contrast vector graphics and pixel images.
Vector graphics are digitally generated images that are created using lines shapes and curves, because of this they can be scaled indefinitely. Pixel images are made of many small colored boxes, and therefore lose quality when zoomed and distorted


What resolution is necessary to print raster images?
At least 300 DPI is needed


What resolution is necessary to display raster images on the internet?

Your gonna want to have like at least 72 dpi

Wednesday, October 12, 2011

Podcast #2 Color Theory


The right use of color can do what?
Maximize productivity and minimize visual fatigue

Within the electromagnetic spectrum, which waves allow us to see color?
Light waves

Describe white light?
White light is the light that is made up of all the other light waves combined

How do we see color if objects "have no color of their own"?
The color we see are the light waves that are reflected off the objects.

What is a glass prism?
A glass prism is a small glass pyramid used to refract and seperate light waves

What seven colors result when white light is refracted through a prism?
Red orange yellow green orange blue and purple

Describe hue?
Hue is the shade of a specific color

When does white light occur?
White light happens when all separate light waves converge in one, as newton proved

When does black light occur?
Black light is just the ultra violet light waves that we cannot see directly

How color is perceived depends on what?
The spectrum of light that the object is reflecting as well as the context in which the light is seen

What is a color wheel?
A tool used by artists to easily select the colors they need

What are primary colors? Name them? 

Blue red and yellow, these are the three basic colors
What are secondary colors? Name them? 

Green, purple, and orange, these are colors created by mixing two primary colors

What are tertiary colors? Name them?
Tertiary colors are colors made by mixing a primary and secondary color, e.g. blue-green and red-orange.

What are neutral colors? How can they be created?
Neuteral colors are all grays, they can be created by mixing many primary, secondary, and tertiary colors together

How can a neutral color help a design?
Neuteral colors can tone down an intense color and give rest space

What are complementary colors? Name them?
Colors are complementary if they are opposite hues. e.g. red and green or blue and orange

What is color value?
The lightness or darkness of a hue

What is a shade?
A color with black added

What is a tint?
A color with white added

What is saturation/intensity?
The brightness of a color, most intense without any added white or black

What happens when you mix complementary colors together?
Creates a dull tone

Describe color harmony?
A color scheme that is pleasing to the eye and creates a sense of order

What is a color scheme?
A color scheme is all the colors used in a design

Describe a monochromatic color scheme?
Uses tints and shades of one color: elegance

Describe an analogous color scheme?
Uses three adjacent colors on the color wheel with one dominant color: Bright and cheery effect


Describe a complementary color scheme?
Uses two colors opposite on the color wheel: draws a lot of attention


Describe a split-complementary color scheme?
One dominant color and two colors adjacent to its complementary: draws attention but with less tension as a complementary color scheme 

Describe a triadic color scheme?
Uses three equally spaced colors on the color wheel, creates balance

What colors are considered to be warm colors?
yellow to violet


Describe a warm color scheme?
Tend to be closer, doesn't overwhelm with eyecatching colors


What colors are considered to be cool colors?

Describe a cool color scheme?

Why is important to consider which colors are being used within a design?

Tuesday, October 11, 2011

Research Post: Steve Jobs

Who is Steve Jobs?
Steve Job's was one of the most innovative men of our generation, and perhaps many generations before.
What company was he CEO for many years?
Apple
What did he do for the computer industry?
He not only invented the first real personal computer, he also revolutionized the technology industry as a whole
How did this man impact the graphic design industry?
His computers are used almost universally by the industry. He also widened the use of caligraphy as a design tool, because he himself loved it.

Friday, October 7, 2011

Review Week 8

Why must designers pay close attention to how color is utilized within a composition?
Because the wrong use of color can break a design. If too intense of colors are used without any rest, the design will come off too strong and unappealing. Also if bad color combinations are used, the design will look unattractive, as well as give off the wrong feeling

Why is the color wheel an important tool for graphic designers?
It gives you all the basic colors you might need in a way that can be easily used to pick the right hue.
 
Find an example of neutral colors utilized within a design (hint: google poster design). Near the sample, discuss why you feel the designer included neutral colors within the composition.
This is the logo for google chrome.  The neuteral colors, between the blue yellow red and green are used to seperate the more intense colors, and give the eyes a rest.
 
Briefly describe how we "see" the color of an object?
Most light waves are absorbed into objects, however some are reflected. We are able to see those reflected lights.